Mojo does this magical thing.

It multiplies exponentially every time it’s shared.

We donate 1% of our annual sales to organizations that work to build mojo where it’s most precious and most needed. That means that every dollar you spend investing in your own mojo with MOJO Yoga also contributes to the mojo of someone or something in great need.

We make our donations on a semi-annual basis, to a charitable organization of our choice. Recipients are announced on our blog and this page.

We’re starting the program small, just like our business. As we grow, Give MOJO will grow up, too. It is our hope that Give MOJO will become a rallying point for people to pay forward the mojo they’ve found for themselves.

We want this program’s reach to eventually ripple out across the ocean and around the world. Give MOJO starts with us here in Hawai’i but it will one day be a vehicle for all the peoples of the world to re-invest in their own precious mojo.

Let’s come together to Give MOJO.

Businesses interested in starting their own Give MOJO practice, contact us for details.

Pa'ia Youth & Cultural Center, is a 501(c)(3) non-profit corporation funded by grants from the Maui County Department of Housing & Human Concerns, the State of Hawaii Office of Youth Services, private foundations, community donations, and fundraisers.


Our Mission


Our mission is to provide a safe place emotionally and physically for the youth of Pa'ia and surrounding communities which offers a variety of social, educational, cultural, vocational, and recreational activities.

This mission has evolved from offering programs and activities to putting a face and a voice on our youth and assisting them in being an important and integral part of the community.

Virgin Unite

January 2016

"Hello, we’re Virgin Unite, the entrepreneurial foundation of the Virgin Group.  We unite people and entrepreneurial ideas to create opportunities for a better world. We believe disruption is at the heart of entrepreneurial thinking – to defy the status quo and turn challenges into opportunities.

How do we do it?

  1. We shine a spotlight on unacceptable issues and great entrepreneurial approaches. Using the strength of the Branson family and the brand’s convening power, we leverage our 53m customers, 20m social media followers, and 65,000 Virgin staff, to raise awareness of and take action around important issues.
  2. We create disruptive collaborations. We bring together the best people and organisations from all sectors to change business for good, protect the planet (and beyond!) and create better global governance.
  3. We empower entrepreneurs to change business for good. We help them get the skills, support and funding access they need to succeed, while showing how to put people and planet alongside profit at the heart of their business.

In all that we do, we are uniting a powerful global community of entrepreneurs, philanthropists, and inspirational leaders, who share our belief that entrepreneurial ideas, together with the right people, can create change around the world. Why not take a closer look at what we've done over the last 10 years!

Our overheads are covered by Richard Branson and the Virgin Group, meaning that 100% of all donations received go directly to the frontline."

Domestic violence and abusive relationships shouldn’t exist, but they do. The best thing someone in an abusive relationship can do is leave it and get help. Yet, it’s shockingly difficult to extricate ourselves from unhealthy and even dangerous situations – for reasons that are complex and difficult to understand unless you’ve been through it yourself. Women Helping Women Maui has made it their mission to offer emergency shelter and programs for victims of domestic violence. We’re proud to Give MOJO to support their invaluable and incredibly challenging work.

I make it no secret that yoga gave me a better butt, helping me trade in my old half-a-pack-a-day habit for a healthier life. For years after I quit, I was on a mission to pick up every carelessly discarded cigarette butt I found on Maui’s beaches. Though I never threw my butts on the ground as a smoker, picking others’ up was my penance for all the offense I caused to so many noses and lungs in my years of puffing away. I quickly realized just how many cigarette butts there are on our beaches (along with countless assorted trash items). It would be impossible for me to pick them all up! Thankfully, through the efforts of a number of organizations and some of Maui’s dedicated youth, it is now illegal to light up in our beaches and parks! One such organization involved in the movement was the Coalition for a Tobacco-Free Hawai’i.

This donation is in honor of the smoking man, who brought his lit cigarette out to the lineup one day, and heard an earful from me. This one’s for you, buddy. Love, the nun.

Mahalo to the Coalition for a Tobacco-Free Hawai’i for your past and ongoing efforts to help eliminate the ills of tobacco from this beautiful ‘aina and its people!

“The coastal waters of Maui are blessed with a vast diversity of marine life and miles of exquisite coral reefs, making for some of the finest diving and fishing in the world. Maui Reef Fund is a partnership between marine tour operators and conservationists designed to help ensure that these outstanding coral reefs are protected and remain healthy for generations to come with efforts that include:

  • Raise public awareness about the importance of marine restoration
  • Set up and maintain anchoring and mooring systems for marine recreation operators to protect coastal areas
  • Conduct underwater cleanups of key reef sites in collaboration with the local fishing community”

Mahalo to those who care for Maui’s precious reef that is vital for the health and vibrance of our ‘aina!

For over 30 years, the East Maui Animal Refuge (EMAR), more commonly known around these parts as the Boo Boo Zoo, has been a no-kill, all volunteer-run, non profit, rehabilitation sanctuary for injured and orphaned animals. EMAR is licensed by both the State and Federal Department of Fish and Wildlife to rehabilitate animals – including threatened and endangered species. They were the only people we were told to call when we found an owl floundering on the roadside some months ago, and they’ve been in my mind ever since. Thank you for the sweet, and no doubt at times heartbreaking, work you do for all the creatures of our 'aina!

Formerly known as the Community Work Day Program, Malama Maui Nui’s mission is to “facilitate programs that educate, inspire, and empower individuals and communities to beautify and maintain Maui Nui’s environment which supports our economy, quality of life and unique Hawaiian culture.” Through beach and highway cleanups, recycling events, and community garden programs, Malama Maui Nui exemplifies the work that Give MOJO seeks to support. Mahalo, and keep up the great work!

This was Give MOJO’s (formerly 1% for the ‘Aina) first ever benefit concert. The recipient of funds raised is the Graham Faught Recovery Fund to help support a young man from our local community working to regain movement after a skimboarding accident left him paralyzed. We were overwhelmed with the show of support at this event, and we hope Graham felt the love!

“Hui Malama’s mission is to inspire, nurture and empower Maui’s youth to pursue careers that bolster our islands’ economy, increase self-reliance, and provide for future generations.” Our ‘Aina will only be as healthy as the people who care for it. This is why I just had to give a 1% for the ‘Aina gift to the kids at Hui Malama. I volunteered yoga classes there last semester. Though I confess I was quite nervous about teaching to middle and high school aged kids, I had a blast! They were curious and free-form, encouraging me to be a little less boxed in with my yoga. My first exposure to yoga was when I was their age, and I got hooked for life. I can only hope that I was able to pass on the favor to at least one of them. Mahalo nui loa for all you do, guys, and keep up the good work!!

Hawai’i’s native bird population has had it pretty rough. We’re happy to announce that this quarter’s Give MOJO (formerly 1% for the ‘Aina) recipient is the Maui Forest Bird Recovery Project. Below is an excerpt from their site explaining their mission and projects.

The Maui Forest Bird Recovery Project is driven by science and dedicated to the conservation of Hawaii’s native forest ecosystems. Formed in 1997, our mission is to develop and implement techniques that recover Maui’s endangered birds and to restore their habitats through research, development, and application of conservation techniques.

  • We employ conventional mist-netting, banding, and survey techniques to monitor wild forest bird populations.
  • We study breeding success in the wild and monitor bird food resources and prevalence of avian diseases.
  • We develop and apply novel recovery initiatives for species of concern.
  • We aim to effectively manage and reduce the impact of non-native invasive species.
  • We conduct research to investigate the effectiveness of our control methods and formulate this knowledge into long-term management strategies.

The Surfrider Foundation is committed to safeguarding the quality of Maui’s waves, water, and beaches through conservation, activism, research, and education by:

  • working with policy makers to maintain beach access
  • educating students about issues that degrade near-shore waters
  • negotiating with developers to include stakeholders in planning processes
  • engaging in native plant restoration projects
  • conducting reef and beach clean-up events

If you live on Maui’s North Shore, you might have seen La’a Kea Farm’s produce stand on Baldwin Ave. When we first stopped in there, we immediately got a soft spot in our hearts for this foundation and their mission: to provide a residential farm where adults with developmental disabilities can live and thrive. They hold precious the values of aloha, kuleana, pono, kokua, ‘ohana, and of course malama ‘aina. Their website describes what they hold sacred:

“At the La’a Kea Foundation, our core values embody the principles and culture that we live by. These values inform our work, how we interact with others in the community, as well as how we interact with each other (our own board, staff and volunteers). As an organization, we celebrate collaborative leadership and altruism in our decision making process. We treat the people we serve, as we treat each other, with acceptance, dignity and individual recognition. In addition, we respect and embrace the history and traditions of our island home. Among those ethics that guide us, we draw from the values that continue to guide Hawaiian culture.”